It’s been not only fun, but inspirational to work with Michelle Rycroft, of Ripped By Rycroft. Michelle is a personal trainer and nutrition coach, and helps women to overcome their fears of lifting weights! She is kind and comforting, but also has a no-nonsense approach to leading women.
Ripped By Rycroft has been an established business for a few years now, but Michelle felt like her brand was not really representing her voice. It had only 1 logo and needed a fresh look, as well as a few variations to use in other spaces. Michelle was striving for bold and edgy with bright pinks and bold charcoals. Here is a look at her new visual branding pieces!
Michelle also wanted to offer her audience a 30-Day guide, so we worked together to create a template that represents her new branding, but is customizable by her.
We also worked together on her social media cover, Instagram images and web graphics:
You can see more about Michelle and the Ripped By Rycroft business by giving her a follow on social or checking out her website! It has been a pleasure working with a fellow female entrepreneur and I am so excited about what Michelle has in store for others, and herself!